One of the great things about "brand name" frames is that, often, you can try them on before you buy them. Whether you visit local stores to see what's out there or participate in Glasses.com's home try-on process, it's reassuring to know what you're buying before you order. Although going the designer route is almost* always more expensive than buying "house brand" frames from discount retailers such as Zenni, for some the designer specs are a better investment. Even if you pay $100-$200 for them online, it's frequently still a steal compared to traditional prices. So how do you find the designer frames you want online?
1. Know the brand, the frame name/size, and the frame number (if applicable). Usually this information is printed on the inside of the frame, typically on the temple arm. Once you have this information, you can always just do a Google search if all else fails.
2. Check the "big three" of the online vendors who carry discounted designer frames: Frames Direct, Glasses.com and Coastal. Although Coastal has a reputation for being the boss of big deals, I have actually found certain frames cheaper on Glasses.com once the lenses were configured and shipping was calculated. So do the due diligence and make sure you are getting the best deal if you find your frames at more than one store.
3. Beware sketchy websites. Stick with the tried and true instead of trying to save an extra $5. If a site has no real or verifiable reputation online, stay away!
4. Be patient. Frames arrive on sites all the time. If you know you like a specific pair, add them to your favorites cart and then check in on them periodically. Prices fluctuate, and there are often sales and special offers available. Bide your time if you can, and it might save you a mint.
*The "almost" refers, in this case, to options such as Coastal's First Pair Free promo.